Doing Business the Sustainable Way

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:			Price:
Case Code	:	BSTR180	For delivery in electronic format: Rs. 300; For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges Themes Corporate Social Responsibility \| Sustainability
Case Length	:	8 Pages
Period	:	2000-04
Organization	:	Climate Neutral Network, Nature Works LLC, Weyerhaeuser Company
Pub Date	:	2005
Teaching Note	:	Not Available
Countries	:	USA
Industry	:	Miscellaneous

Abstract:

Doing Business the Sustainable Way, explains the sustainable business practices of three organizations. Climate Cool: Helping Business Become Carbon Neutral deals with the 'Climate Cool' certification offered by Climate Neutral Network. The caselet explains how companies are trying to be certified as 'Climate Cool', so as to derive a competitive advantage.

Natureworks Cares for Nature deals with how a company called NatureWorks LLC has come out with a polymer made from renewable resources. With a product range which can compete with the quality and pricing of the conventional polymers, the company has found that an increasing number of people have started opting for NatureWorks products. NatureWorks has also come out with innovative ways of letting the public know about their products. Weyerhaeuser: Greening Its Business Practices explains how Weyerhaeuser has reduced the negative impact of its logging activities on the environment. Weyerhaeuser has further taken on the role of an organization focusing on sustainability, rather than merely minimizing damage.

Issues:

» Companies need to move forward from using energy efficient mechanisms to having a zero negative impact on the environment

» Emergence of mechanisms to certify a business organization as carbon neutral

» Corporate Social Responsibility as a competitive advantage

» Increasing preference among consumers to buy products which are eco-friendly

» Technology can be a key enabler of change in promoting sustainability

» Role of the regulatory environment in promoting green products

» Companies are moving from the stage where they were focused on reducing pollution to a stage where they are promoting sustainability

» Prevention of pollution at source is preferable for reducing pollution as compared to end-of-the-pipe remedies

» Companies are attempting to progressively reduce their effluents and generation of waste

Keywords:

Climate Neutral Network, NatureWorks LLC, Weyerhaeuser Company (HP), Kuppam HP i-community, Village Photographer Scheme, e-inclusion, Corporate Social Responsibility, Social Investment, Information and communication technology (ICT), Philanthropy, Sustainability, Cuddalore, Self Help Groups, Systems Thinking, Multi-User 441 Desktop Solution, Andhra Pradesh, India and Market development

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Doing Business the Sustainable Way

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